Music Business

Tomorrowland Goes Digital, Milwaukee Summerfest Cancels

The 2020 live edition of the Belgian electronic music festival Tomorrowland has officially been canceled and will take place online.

Tomorrowland: Around the World, the virtual edition of the festival will take place on July 25th & 26th and will feature eight ‘stages’ of music, including festival mainstays Atmosphere, Core, Freedom Stage, and Elixir, as well as three new stages created for the digital festival. No details have been revealed of the festival’s lineup.

By Macieeejski – Own work, CC BY-SA 4.0Link

“Tomorrowland Around the World is the result of a gigantic team effort of hundreds of people who are working around the clock to create a never-before-seen interactive entertainment experience. Since we started this project and all ideas came together, we immediately felt an enormous energy and lots of positivity from everybody involved,” Michiel Beers, co-founder of Tomorrowland told YourEDM.

“For us it’s a bit re-inventing the festival experience, but we truly believe that we can bring the spirit of Tomorrowland and entertainment at the highest level to people and homes around the globe. We hope that hundreds of thousands of people will unite in a responsible way and that small Tomorrowland gatherings at people’s homes – from Canada to Australia, from Japan to Brazil and everywhere in between – will be organised. Especially during the weekend where normally Tomorrowland Belgium would take place, we really have the power to unite the world,” he added.

Tickets for the festival will go on sale on June 18th, costing €12.50 for a one-day pass and €20.00 for a full weekender that includes a week worth of video-on-demand.

It is unclear if fans who purchased tickets for the live version of the festival will be provided with access to the digital event. Tomorrowland organizers have yet to explicate a refund policy for the 2020 edition of the live festival.

Milwaukee Summerfest Cancels

Summerfest, the largest music festival in North America, has been canceled for 2020 with organizers citing “ongoing uncertainty surrounding large gatherings due to the COVID-19 pandemic.”

“After careful, diligent, and thoughtful consideration and out of an abundance of caution for the health and safety of our community – including artists, fans, vendors, participants and staff – Summerfest presented by American Family Insurance will not take place in September 2020, as previously announced.”

The festival, which has been a fixture of summertime in Milwaukee for five decades, regularly attracts 800,000 people across 11 days of music to the city’s downtown.

The festival, which typically happens in the last week of June, had already been rescheduled this year to take place in September.

2020 will be the first time the festival has been canceled in its 53-year history.

In a statement announcing the cancellation, Don Smiley, President & CEO of Summerfest organizer Milwaukee World Festival said:

“It is our honor to be responsible for such a storied tradition. With five decades of festivals, countless legendary performances and millions of memories, Milwaukee World Festival, Inc. explored numerous options to ensure the Summerfest tradition could continue in 2020, in a safe and healthy manner.

“Yet, given the information available today, and the uncertainty surrounding very large gatherings, we cannot in good conscience proceed with the festival this year. The immediate future presents multiple levels of risk for our fans, and we choose the side of safety.

“This announcement comes after our staff, sponsors and vendors have worked tirelessly over the past two months to reformulate the festival for the rescheduled 2020 dates. Our commitment to doing everything possible to preserve the social and economic impact of $186 million, which Summerfest generates annually is paramount, yet the uncertainties are too great.

“Our present situation is especially disheartening, given that the new $53 million American Family Insurance Amphitheater was scheduled to open on June 24, ready to host over 20 superstars during and after Summerfest. We are grateful to American Family Insurance and all the donors who made this new venue possible, and look forward to welcoming artists and fans in 2021.”

The dates of Summerfest 2021 will be announced in the coming weeks, organizers said.

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