Music Business

Spotify Adds $12.99 Premium Duo Plan In US, UK, 53 Markets

Spotify has added a $12.99 Premium Duo subscription plan in the US and 54 other markets.

Spotify first began testing Premium Duo in March of last year, eventually expanding to 19 beta markets.

Designed for two people living at the same address, each gets a Premium account under a single plan in addition to unique benefits for $12.99 or the local market equivalent per month.

Duo Mix & More

A new Duo Mix is a regularly updated playlist providing a mix of the combined favorite music of both users.

In addition to the usual Spotify premium features, Premium Duo subscribers can listen to their own playlists individually at any time.

How Couples Use Spotify

A Spotify user study found that 73% of couples say they listen to music together to remember happy memories. 63% say they listen to music together to build their identity or create memorable moments.

“Premium Duo includes our extensive music and podcast catalog and everything users love about Spotify Premium,” says AlexNorström, Spotify’s Chief Freemium Business Officer. “With two individual Premium accounts, you can both listen independently, uninterrupted, and get all of your personalized playlists and features tailored just for you.”

Details and sign up here.

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