Marketing

Facebook Takes On YouTube, Adds Music Videos

UPDATED: Facebook has added music videos including exclusive content starting this weekend, the company announced.

All of the major music groups are on board for the launch including Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt and “many others across the independent music community, publishers and societies.”

Details via Facebook

“Today, we’re adding a new way for people to come together around music by bringing official music videos to Facebook in the US. Starting this weekend, you’ll be able to discover, watch and share music videos from today’s top artists to up-and-coming bands and classics across various music genres on Facebook.”

“In the coming weeks, we’re excited for global music video premieres happening on Facebook, including exclusive music video content from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50.”

Sharing

Like any video on Facebook, users can react to, comment on and share music videos that are important to them across their News Feed, Groups and Messenger.

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