Spotify Joins The Livestream Party
Spotify becomes the latest music service to acknowledge the importance of livestreams with the addition of listings within its existing Concerts tab.
Live stream listings come via existing partnerships with Ticketmaster and Songkick.
Artists can make a virtual event their Artist Pick, which will place it at the top of their profile. Spotify will also email personalized virtual event recommendations and the Concert Hub (search “concerts) now also surfaces personalized live stream recommendations.
An Important & Crowded Sector
With most live shows halted indefinitely, livestreams have become an essential part of the music ecosystem.
Bandsintown transformed into a hub of live music streaming with free marketing to 55 million registered fans alongside artist education and monetization opportunities and streaming more than 600 artists to 31 million viewers on its Bandsintown LIVE channel.
In recent weeks, dozens of players like from Live Nation to DICE, Driift, and eMusic Live have entered the steaming sector threatening to crowd out existing players like StageIt and VEEPS. Amazon Music and Twitch recently expanded their music livestream partnership.
More on Spotify Virtual event listings here.