How Ghostemane Is Redefining Music Industry Success [VIDEO]
In this case study of industry success, James Shotwell explores the unique path forged by American rapper, singer, and songwriter Ghostemane, who has managed to rise to industry prominence and amass a significant following, despite not having the backing or funding of a major label.
Guest post by James Shotwell of Haulix
In a world of copycats, Ghostemane is forging a unique path through the music business that is turning heads and winning fans worldwide.
Ghostemane is the perfect example of a modern superstar. After releasing eight albums in six short years, the versatile musician has amassed a fiercely loyal global following without the help of mainstream media. His 3.3 million monthly Spotify listeners and 40 million monthly streams place Ghostemane among the ranks of today’s biggest names. Yet, he doesn’t have a major label or the money that comes from playing ball with the quote/unquote “traditional music business.” He is a self-made headliner, and his new album, Anti-Icon, seems poised further to accelerate his already astonishing rise through the underground ranks.
It’s easier to tell you what Ghostemane has in common with mainstream stars than to list the numerous traits that set him apart. First, he has immaculate branding skills that tell you everything you need to know before hearing a single second of music. He also understands that the music business is part of a global marketplace. The internet has made it possible for any musician to engage with listeners and grow an audience worldwide. He focuses his time on creating music at a high-volume to constantly deliver new songs and videos, and images to fans, which helps keep his name on the tips of their tongues. He’s as ubiquitous as anyone can hope to be, and he doesn’t sacrifice the quality of his product to meet the ever-growing demand.
That’s only the tip of the iceberg. Ghostemane is a rare example of an independent artist who knows what they want and what they’re willing to give up to achieve their goals. He appreciates the power of saying “no” to anything that doesn’t align with the career he pictures for himself, and he’s willing to do things ‘the hard way’ to ensure his vision comes to fruition.
In this Music Biz update, host James Shotwell explores the many contributing factors to Ghostemane’s success, including his vision and refusal to compromise. James then uses these traits to outline a refined path to success that artists from any genre can follow to develop their careers further. Check it out:
James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.
