Sync Licensing: 5 Important Lessons Learned (A Case Study)
Sync licensing can be one of the best ways to make actual money in the music industry but, like anything else in the biz, brings with it its own share of pitfalls and challenges.
In this latest piece on MusicThinkTank, contributor Caleb J. Murphy shares five key lessens he’s learned from during his time in the sync licensing game.
“Keep submitting. Crucial has rejected more of my songs than they’ve accepted. But that means their standards are high. And that means the payouts will be higher and the projects may offer more exposure. So if a library you respect rejects you, keep making music and keep submitting. Make music you love, not what’s in demand”