Repurposing Video Content Across Social Platforms: A Musicians Guide

Once you’ve gone through the effort of crafting the perfect video, don’t let it go to waste! In this piece, we explore how you can the most out of your video content by sharing it across multiple social platforms.

Guest post by Randi Zimmerman of the Symphonic Blog

Crafting the perfect video for social media is not an easy feat. It takes lots of planning and hard work to make it just right. Don’t let all that work go to waste! You can repurpose those videos across multiple platforms to get the most out of your efforts. Here’s how to do it…

First, you need the right tools.

Not every platform has the same size and length requirements for videos. Luckily for you, there are a ton of easy to use, mobile, video-editing apps that you can download right to your phone and edit away. // To find out more, check out “Best Mobile Video Editing Apps for Musicians”.

For getting the perfect dimensions for any platform, InShot is the way to go.

InShot editing app

You frequent Instagram users out there are all too aware of the various dimensions required in different parts of the app. For example, Instagram Stories are 9:16, but if you want a video to fit your feed, you may want to size it down to a square aspect ratio. Usually, that’s a headache waiting to happen. This app lets you do that no problem.

How to Choose Where to Re-Share:

With the right tools in hand, you’re ready to start working out where you want to repurpose your masterpieces. To get the most out of your efforts, just be mindful of the type of content you’re sharing and what their respective audiences like most.

For example:

  • If you’re looking to repurpose a 15 second TikTok video, Instagram Reels or Stories would be the perfect fit for re-sharing.
  • On the other hand, you wouldn’t waste time trying to make a short TikTok into a YouTube video, because YouTube videos are meant to be long, engaging, storytelling content. 15 seconds is a waste of time there.

Knowing what kind of content fits where will help you narrow down which platforms’ audiences have similar taste in video consumption. If your 10-15 second TikTok videos thrive, share them wherever that length of content does well. If you normally post in-feed videos on Twitter or Instagram, you’d consider sharing those somewhere like Facebook where longer videos tend to do well.


Learn more…

How To Use TikTok’s Video Editor for Instagram Stories

Create A Killer Facebook Video Marketing Strategy

How To Figure Out The Best Time To Post on TikTok

How to Decide Where to Promote Your Music on Social Media


To help you out, check out the video requirements for each platform below:

Instagram Feed

  • Aspect ratio: 1.91:1 to 4:5
  • Video length: 1 second to 2 minutes

Instagram Stories

  • Aspect ratio: 16:9 to 4:5 and 9:16
  • Video length: 1 to 15 seconds

Instagram Reels

  • Aspect ratio: 9:16
  • Video length: 1 to 30 seconds

Facebook Feed: 

  • Aspect ratio: 16:9 to 9:16
  • Video length: 240 minutes max

Facebook Stories:

  • Aspect ratio: 1.91:1 to 9:16
  • Video length: 1 to 20 seconds

Pinterest Video: 

  • Aspect ratio: 1.91:1 to 1:2 (Pinterest recommends making your videos square (1:1) or vertical (2:3, 9:16).)
  • Video length: 4 seconds to 15 minutes

Twitter Video: 

  • Aspect ratio: 16:9 to 9:16
  • Video length: 0.5 seconds to 2 minutes and 20 seconds

TikTok Video:

  • Aspect ratio: 16:9, 1:1, or 9:16
  • Video length: 5 to 15 seconds (or 60 seconds when you string four 15-second segments together)

YouTube Video:

  • Aspect ratio: The standard aspect ratio for YouTube on a computer is 16:9, however, they support other aspect ratios as well.
  • Video length: 1 second to 15 minutes (verified accounts can upload content that’s longer than 15 minutes)

As you can see, a lot of these aspect ratios and video lengths are very similar!

First, I recommend going through this list and picking out platforms with identical aspect ratios and similar length requirements. These platforms have similar audiences and will be the easiest to edit and share.

Then, consider which platforms you’re active on. There’s no need to go around sharing content on every single platform if it doesn’t directly apply to your audience. Once you’ve got a solid list of platforms you plan to share your content on, you can assess which ones are compatible.

Finally, use video editing tools to customize your original content into whole new posts for other platforms to enjoy.

In Conclusion…

Repurposing video content onto multiple channels is a great way to get more traction on content you’ve already worked so hard on. Whether you decide to repurpose your TikTok’s into Instagram Reels or re-work a Facebook Video into a Twitter post, sharing across platforms gets you more views, more engagement, and more from your efforts with ease.

One thing to keep in mind, however, is that not every video is going to work for every platform. Hopefully, this post has helped you decipher which ones will work best for you.

Happy creating!

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