Marketing

Snapchat Spotlight Takes On TikTok, Will Pay $1 Million Per Day To Creators Through End Of Year

Snapchat has launched a direct competitor to TikTok, Instagram Reels, and Triller and pledged to pay $1 million per day to creators using the platform

Snapchat Spotlight will “shine a light on the most entertaining Snaps created by the Snapchat community”. It will initially be available in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany and France

How To Get Your Share Of $1M Per Day

  • Snapchatters must be 16 or older, and where applicable, obtain parental consent to earn.
  • The program will run through the end of 2020, and potentially beyond.
  • Earnings are determined by a proprietary formula which rewards Snapchatters primarily based on the total number of unique video views a Snap gets in a given day (calculated using Pacific Time) as compared to the performance of other Snaps that day.
  • Many Snapchatters will earn each day, and the ones who create the top Snaps within that group will earn the most for their creativity.
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