Music Marketing

Spotify Shares Canvas Stats, Adds Designer Marketplace

Spotify shared some impressive engagement stats for its Canvas looping image feature alongside a new designer marketplace to help artists and labels create them.

Spotify also announced that it is Canvas expanding access to more artists globally, but offered no timetableas as to when it will be available to all artists.

The Stats

When songs have a Canvas, listeners are…

  • 145% more likely to share the track
  • 5% more likely to keep streaming
  • 20% more likely to add the song to their personal playlists
  • 9% more likely to visit an artists’ profile page

Canvas Marketplace

SoundBetter – the Spotify owned music production marketplace for artists, producers, and musicians – has also added a curated marketplace of Canvas designers in a variety of price ranges.

Participating designers in the marketplace include Helen Ratner (FKA Twigs, Steve Aoki, Kanye West), Ian Eager (Lil Tecca, Pop Smoke, Lil Wayne), and WEWRKWKNDS (Zedd, Katy Perry, Billie Eillish).

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