4 Must-Have Tools For Every Musician, Music Marketer

Great promotion essential to getting your new release into the ears of your audience! Here, we provide the breakdown on an arsenal of powerful marketing tools that will help give your music the boost it needs!

Guest post by James Shotwell of Haulix

A great song will never find its audience without exciting promotion, so we’re giving you powerful marketing tools that won’t break the bank.

The truth about being a musician in 2021 is that making good music is rarely enough to warrant a successful career. Marketing is as important as making great music, and the artists making a living with their creativity can do so because they also understand promotion. These individuals create and share marketing materials that look good and grab consumers’ attention, which, in turn, convinces people to listen.

A decade ago, making great content was an expensive and time-consuming endeavor. You needed to buy a lot of gear and applications you didn’t fully understand or pay someone else and hope they understood your vision. That isn’t the case today. There are many apps available to consumers at little to no cost, making it easy to create eye-catching content in a matter of minutes. We’re going to share four powerful marketing tools today, but know there are much more available online.

DaVinci Resolve

Offering tools comparable to Adobe Premiere with better UI and zero cost, DaVinci Resolve is quickly becoming a widely used tool throughout the entertainment industry. This application makes it easy to create lyric videos, visualizers, TikTok’s, Instagram Stories, Spotify Canvas clips, and more. You can even create and edit music videos. Are you feeling lost? No worries. There are many great tutorials to help you get started.


The worst kept secret in graphic design, Canva is a free tool that makes creating stunning images and gifs a breeze. The free tier membership provides you with access to thousands of great templates and allows for unlimited uploads. Use this tool to create a cohesive online brand, thumbnails for YouTube, concert posters, and more.

Display Purposes

With competition for attention on social media at an all-time high, Display Purposes helps users identify relevant hashtags that are likely to generate engagement on platforms such as Instagram, TikTok, and Twitter.


Once you have your video content, still images, and hashtags, you’ll need to plan the perfect rollout on social media to maximize the impact of each post. Later makes it easy to schedule posts across a variety of platforms in minutes. The free tier membership provides enough tools to make daily posts on Twitter, Instagram, and more. Schedule now, engage later, and stress less. That’s the kind of energy we need more of in 2021.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.

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