Music Business

How Parkinson’s Law Turns Good Musicians Into Great Musicians

When it comes your music career, dreaming isn’t enough to make you complete your goals. Here, we explore how a seventy year old business theory can help you achieve the music industry success you want.

Guest post by James Shotwell of Haulix

Everyone aspires to make their dreams a reality, but Parkinson’s Law teaches us why dreaming alone won’t help you reach your goals.

We live in a society built on the idea of busyness. If you’re not busy, people say, then you’re not doing enough. You need to be working toward something if you want to become the person whose lead everyone follows. You should bury yourself in work because that is the only way to get ahead, right?


Nearly seventy years ago, author C. Northcote Parkinson wrote an essay for The Economist. In it, Parkinson proposed the following, which is now known as Parkinson’s Law.

“Work expands to fill the time available for its completion.”

Here are two examples of Parkinson’s Law in action.

#1 – A teacher assigns a student an essay due in one month. The student knows the essay will not take a month to complete, so they procrastinate. They spent almost the entire month playing with friends, listening to music, and ignoring the assignment. As the deadline approaches, the student panics and then spends all of the time remaining working on their essay. It’s stressful, and it creates a sense of anxiety that may not have occurred if the essay was written when the teacher assigned the work.

#2 – Your boss gives you two weeks to plan a birthday party for your coworker. Ordering a cake and sending out party invitations doesn’t take long to do, so you begin thinking of more complicated tasks to complete. You add a DJ to the event, then special lighting. Before you know it, the simple task of planning a party has become complicated because you had more time to complete it than was necessary.

Both examples can help us understand Parkinson’s Law. In the case of the essay, the student’s procrastination leads to unnecessary stress and anxiety. In the party’s case, the tasks were too simple for the amount of time given for their completion.

Vague and incorrect deadlines can make us fall short of our goals. In today’s Music Biz update, host James Shotwell applies Parkinson’s Law to the music business and teaches professionals how to have better, more efficient careers.

People often set ambitious goals with vague deadlines. They say things like, “this is the year I release my album,” but don’t select a release date. They dream of finding a manager but make no clear plan to locate one.

Generally speaking, the most successful musicians and music professionals are those who manage their time best. They set realistic deadlines and meet them.

Instead of saying, “I want to find a manager,” say, “I’m going to find a manager this month.” Then, make goals for each week. Maybe you spend the first-week researching managers and gathering materials you want to share with them. You spend the second week contacting those managers. The third week is spent researching more names and companies if the first batch doesn’t work out. Then, on the final week, you send follow-ups and prepare to repeat the process the following month.

The key is not having a single deadline, but multiple. Set a long-term goal and short-term goals that keep you on track to reach a significant accomplishment down the line.

You can find other examples in the video above.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit for details.

James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.

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1 Comment

  1. Now the school is really a work for many. The only thing is that it does not improve – no one pays = because the programme’s getting more complicated). Now I’m in training, and I get it right. Thankfully, if a few weeks remain and the project has not yet underway, strategies exist to circumvent difficulties. It doesn’t take panic, but it would rather be to contact experts right away, for example, I’ve discussed them over and over again, they just help write a complicated project quickly and easily, and the important thing for any student is that it’s cheap, so everyone can afford it.

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