Music Business

Songtradr acquires Song Zu in major Pacific Rim expansion

Songtradr has acquired Song Zu, a music and sound design company based in Sydney and Singapore.

This multi-million dollar transaction marks Songtradr’s second major acquisition since a $30 million Series C funding round in July 2020.

“Song Zu is the region’s leading custom music composition house and has such a rich history,” said Paul Wiltshire, CEO of Songtradr. “As we continue to expand into the APAC region, Song Zu is a natural fit and greatly complements our global music ecosystem.”

Song Zu works in sonic branding, including soundtracks for advertisements on TV and radio, online content, VR and installation spaces for bands like Netflix, HBO, Samsung, Coca-Cola, Google, Amazon, and Guinness.

Song Zu will join Songtradr’s new platform, ‘Vinyl by Songtradr’, alongside acquired companies, Big Sync Music and Cuesongs. ‘Vinyl by Songtradr’ is a curated platform that gives users direct access to creative talent, commercial music licensing, as well as pre-cleared music, sonic branding, and custom composition.

“Bespoke music will always be at the heart of what we do,” said Ramesh Sathiah, Creative Director of Song Zu. “But having the resources of the Songtradr platform as well as the music licensing power of Big Sync, allows us to offer creative solutions with no boundaries.”

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