Spotify acquires Locker Room to add ‘new live audio experiences’ [and take on Clubhouse]
Spotify has acquired Betty Labs, the creators of Locker Room, a popular social live audio app that’s been described as Clubhouse for sports fans.
The acquisition of Locker Room accelerates Spotify’s push into the live audio space. Details of the deal were not disclosed.
Most of the media see the deal and Spotify taking on Clubhouse and a logical add-on to its podcasting push. But just a few tweaks and Locker Room tech could also power a Spotify move into live streaming.
Clearly, Spotify sees a multitude of possibilities.
“In the coming months, Spotify will evolve and expand Locker Room into an enhanced live audio experience for a wider range of creators and fans, reads the announcement. “Through this new live experience, Spotify will offer a range of sports, music, and cultural programming, as well as a host of interactive features that enable creators to connect with audiences in real time.”
“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Gustav Söderström, Chief Research & Development Officer at Spotify. “The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.”