Spotify adds personalized artist, genre, decades playlists

Starting today, Spotify Free and Premium users globally get three new evolving personalized playlists: an artist mix, genre mix, and a decade mix.

Each new Spotify mix starts with the songs the users like and adds in songs the Spotify algorithm thinks they’ll like, with the playlist growing over time. Each mix category will be updated frequently and have several playlists featuring artists, genres, and decades that the user listens to often.

“There isn’t just one Spotify experience. There are actually more like 345 million different Spotify experiences—one for each listener,” said Gustav Söderström, Spotify’s Chief R&D Officer. “Every day, half a trillion events – whether they are searches, listens, likes, or countless other actions – take place on Spotify, powering and guiding our machine learning system. This gives us the ability to drive discovery in a way that audio has never seen before.” 

The new mixes reside within Search in the “Made For You” hub.

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