“Service Stacking” – paying for more than one streaming service – is becoming increasingly common.
In its most common form service stacking is adding Hulu, Apple, and/or Disney to your core Netflix subscription.
But the practice is growing in music and audio subscriptions as well.
Overall, 60% of the 42,000 core radio subscribers who answered Techsurvey 2021 pay to subscribe to a music service like Spotify, Pandora, or Apple Music.
27% subscribe to two or more of those services.
But there is a ceiling to what consumers are willing to pay for.
Consumers are increasingly concerned with the number of content services they are paying for.
H/T to Fred Jacobs
