TikTok has 739M users who spend 89 minutes watching videos every day…

TikTok has 739 million global users who spend an average of 89 minutes watching videos every day.

100 million of TikTok’s users are in the U.S.

Stop for a minute to take in the enormity of those numbers… and in the 60 seconds that 694,000 videos were viewed on TikTok.

These are stats that as a musician or marketer can’t ignore even you find much of what they view on the platform less than artistic, if not downright cringe-worthy.

TikTok’s audience is young, but probably not as young as you think.

What works on TikTok?

Here’s what the stats say.

Learn how to get started on TikTok

TikTok for Artists, Music Professionals: Using TikTok To Promote Your Music

Artist Guide To Growing Your Followers On TikTok


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