Upcycling: 8 kinds of repurposed content you can create from a music video
Once you’ve put all that time and energy into creating a music video, it seems a shame to just share it and move on. Here, we look at multiple ways you can utilize elements of your music video in creating a variety of other promotional content.
Guest post by Randi Zimmerman of the Symphonic Blog
You put a lot of time and effort into creating the perfect music video. Get the most out of your efforts by repurposing that video into brand new content to share across the web. To help get the creative wheels turning, we’ve come up with 8 types of additional content you can make from your original music video. Here’s the rundown…
8 Types of Repurposed Content You Can Create From Your Music Video
Stickers / GIFs
Your music video offers tons of content to choose from! One of the coolest things you can do with it is transform your favorite scenes into Stickers and GIFs for socials. Artists like City Girls, Justin Bieber, Ariana Grande, SZA and more all have their own Stickers and GIFs.
Luckily for you, it’s actually super easy to do. There are tons of platforms out there that specialize in just this. — Sites like Bitable, Vimeo, and Animoto are all great resources that can help you out here.
Similar to GIFs, Boomerangs are also very popular on socials. Back in the day, Instagram developed the Boomerang app to help creators shoot interesting video loops. Now, there are many reliable video editors to choose from to help you make your own. Perfect for instagram stories, a Boomerang is just a burst of photos that plays back and forth to create a video that continuously replays on a loop.
- FlexClip, Clideo and Kapwing are some great options which can get the job done in 3 easy steps that are impossible to mess up.
It’s impossible to ignore the major potential TikTok provides for upcoming artists. With the music video you already have, consider going through and taking out 30 second pieces for TikTok! These video babies are perfect pieces of content to add to your profile.
With such a high opportunity for discovery on this platform, you need to be taking advantage! Getting in on the action sooner rather than later will benefit you moving forward.
Everybody loves a good sneak peak. Let’s face it, exclusivity sells. Behind the scenes content is a great way to give your fans a closer look into your life and a deeper connection to you and your process as an artist. Nowadays, artists are using TikTok, YouTube, live streaming, and even *OnlyFans to offer exclusive content to their fans. Your music video offers a plethora of content to disburse onto as many platforms as you like. In this day and age, there’s really no limit to how much you can create and share.
*Quick note: It’s important to note that OnlyFans isn’t just for scandalous content. — It’s actually an incredible platform where you can offer behind the scenes looks at what you’re working on, scandalous or otherwise. Whether it be new merch, unreleased music or early access to future releases, OnlyFans lets you charge a monthly fee for access to your content. That’s easy extra income you can put towards advertising, collaborations, new gear, and so much more.
Expand your mind…
Remix / Lyric Videos
Lots of artists put out remix and lyric videos after their initial release. It gives your fans even more content to consume while strengthening the performance of a single release at the same time. You can even use the video babies we mentioned earlier in this post to create remixed versions of your original video. If you’re a high-speed rapper, putting out a lyric video is always a good idea.
Even if you aren’t spitting bars at high speeds, a lyric video lets your fans sing along with every word and form a deeper attachment to every line.
In a recent study done by YPulse, 55% of 13-35 year olds send memes every week. 30% of them are sending
them every single day.
As addicting as they are, memes are a staple in todays sharing culture. Once you’ve got your music video posted on YouTube, Kapwing is a great (and free!) online tool that can help you create the perfect meme from a YouTube video. All you have to do is import the video directly from YouTube into Kapwing’s meme generator tool, then you can edit away to create the meme of your dreams.
Do you show any branded items in your video? Especially if you already have paid partnerships with the brands in your video, this type of content is a great tool for strengthening these deals and expanding into new ones. Brand partnerships, sponsorships and collaborations are some of the most lucrative opportunities you can get as an artist. No matter what level you’re at in your career, there’s no wrong time to partner with companies who will have your back and support your efforts as an artist.
If there’s clearly branded item shots in the music video, talk about those brands directly in the new cuts. They support you! Support them back and increase your value to them.
There’s so much you can do with one great music video! You can stretch out content from them in so many ways, you’ll have good stuff to post for weeks and beyond. By utilizing the video you’ve already worked so hard to produce, you can double your return and get the most out of all your hard work. In this industry, it’s all about working smart.
You got this!