Social Media

Facebook, Instagram now allow users to hide “LIKE” counts, but should you?

Instagram and Facebook users now have the option to hide public “LIKE” counts.

Facebook explains why: “We heard from people and experts was that not seeing like counts was beneficial for some and annoying to others, particularly because people use like counts to get a sense of what’s trending or popular, so we’re giving you the choice.”

While potentially annoying socially, “LIKE” counts are a badge of honor for many artists and influencers. Music marketers and analytics platforms incluing Chartmetric use “LIKE” as a measure of how engaged an artist’s fans are.

One often-used metric is what percentage of artist’s fans on a platform actually engaging with each post. You may have 100,000 Instagram followers but if only 100 or so LIKE or SHARE a post, your fans may have stopped paying attention.

So for most artists, hiding your like count is not a great idea. One exception might be very early in a career before an artist

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1 Comment

  1. Social media has taken a great place in the lives of modern people. I can’t imagine my day without Instagram, Facebook, and so on. I’ve written a paper on networks’ influence on people with the help of https://phdessay.com/argumentative-essay-on-social-media/ and I think that we should reduce the usage of them. Everyone wants to get more “likes” and sometimes it’s an unhealthy desire to become popular in the network. People spend a lot of time on the Internet forgetting about real life, people, communication, and so on. It’s not a good tendency, to live for “likes”.

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