Music Business

Billie Eilish’s ‘NDA’ video is a self-produced masterpiece every artist can learn from

Billie Eilish has released a self-produced video that – with the exception of stunt drivers for safety purposes – could have been shot with a single handheld camera on a limited budget.

The video for”NDA” represents the song perfectly without much in the way of special effects, choreography, costumes, or expensive sets. Aside from the unseen drivers, Eilish is the only person on screen.

That’s not to take away from Eilish’s substantial talent as a singer, songwriter, and now video producer, but rather to say to other artists: “Watch and learn.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is Founder and President of the Skyline Artists Agency and an online professor for the Berklee College Of Music.

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1 Comment

  1. Big fan of Billie but, she needs to stick with music she is in no way a video producer and with that being said, I do like this video but it’s the only one. This video cost big bucks! First of all I am not sure if it was done with green screen, but the cost for the stunt drivers, the renting of the roadway, security, lighting, insurance etc… no way that just anyone could do a video like this without taking a big risk.

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