TikTok triples video length to 3 minutes

TikTok is expanding the maximum video length for all creators to 3 minutes.

Videos could previously be up to 60 seconds in length, an expansion from the platform’s initial 15-second clips. The 60-second video format has been copied by newer TikTok competitors including Snapchat Spotlight and YouTube Shorts.

“With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space,” explained TikTok Product Manager Drew Kirchhoff, in today’s announcement.