First steps to uncovering an artist’s brand

For every artist, figuring out your personal brand is an important step in developing your career, but is often easier said than done. Here, we look at a few easy first steps in discovering your personal brand as an artist.

Guest post from Bobby Owsinski of Music 3.0

Every artist needs to understand his or her brand, but that’s easier said than done. First of all, most artists just don’t know where to get started. Although there’s a lot more information that can be found in my Social Media Promotion For Musicians book, here are a few things that you can do right now that are really easy, but will make a difference in discovering your artist brand.

  • Pick a name that you’ll use consistently. This has to be a name that you’re comfortable with. If everyone calls you Ronnie but you officially go by the artist name of Ronald, do you feel comfortable with that? Does it roll off the tongue easily when you’re introducing yourself? If you’re using an alias in a different persona, can you use the name without thinking? Does it in any way feel wrong for you. This may be the most important element in discovering your brand, but it’s also one frequently overlooked.
  • Pick a sub-title that describes your image. Ideally you want it with as few words as possible that totally describes what you do. If you’re known as a 12 string guitar player, you’d want your subtitle to be “12 string guitar player” instead of just “guitar player.” If there’s another descriptor that paints a picture of what you do, include that as well, like “12 string guitar player from Pittsburgh,” or “electric 12 string guitar player.”
  • Pick your colors. This is critical to your basic brand. Pick a primary and a secondary color that works with who you are. For instance, if you’re a metal band then you probably don’t want to use a lot of pink, but black or another dark color would fit perfectly. Likewise, you’ll need a secondary color that’s usually a contrast to the first one. If the primary is dark, then the secondary should be bright and vice versa. For instance, primary = black, secondary = white or orange. Now use these colors everywhere – on your website, social profiles, band or artist logo, flyers and posters. Stay consistent with this or you’ll break your brand!
  • Pick a font. Likewise, you’ll want to pick a font that you’ll use everywhere as well. This might take a little time and experimenting to find the one you like, but once you decide, use it on your logo, flyers, website, etc. In other words, everywhere.

These four things will give you a head start on discovering your artist brand in that they’ll provide a consistency across all your promotional material, packaging, and your online presence.

You can read more from The Mixing Engineer’s Handbook and my other books on the excerpt section of bobbyowsinski.com.

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