Music Marketing

Spotify adds free artist Anniversary Cards, 30 Playlist Promo Cards

Spotify has added a new kind of free Promo Card. When any track or album is within seven days before or after a release anniversary, artists can generate and share a Promo Card marking the occasion.

Anniversary Promo Cards offer an effective way to keep fans engaged with a catalog.

Spotify has created this simple guide on how to generate an anniversary card.

Playlist Promo Cards

The streamer has also added 30 new playlist Promo Cards bringing the total to nearly 100.

The new playlists are New Music Friday AU & NZ, BE, NL, Russia, Україна, and 新歌快遞; Radar Taiwan, Philippines, Brasil, Mexico, Centro, Al Sur, and Andrean; Hot Hits Thailand, Aotearoa, Brasil, Vietnam, Philippines, and Hits du Moment; Exitos Argentina, Chile, Mexico, and del Regional Mexicano.

Also new are Fresh Finds Philippines and Vietnam; Top Brasil; Arena Hip Hop, mint, Kalye Hip-Hop, Funk Hits, Woordenschat; A1; It’s a Hit; Главные хиты; เพลงไทยยอดนิยม; and ฮิปฮอป ของมันต้องฟัง. 

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