Music Marketing

Spotify makes Music + Talk podcasts available to more creators, adds 15 countries

Spotify has refreshed its Music + Talk podcast format and made it available to millions of new creators with the addition of 15 new markets across Europe, Latin America, and Asia.

Music + Talk allows creators using the Spotify-owned Anchor podcast creation app to add music from Spotify’s 70 million track library to any show.

The format has led to the creation of many radio show-like podcasts and enabled artists to share music with fans using formats like interviews alongside music, track by track commentary, and more. [links to more ideas and a case study below]

New Music + Talk markets launched today include Japan, India, Philippines, Indonesia, France, Germany, Spain, Italy, Netherlands, Sweden, Mexico, Brazil, Chile, Argentina, and Colombia.

A quick overview of how Music + Talk works


How Camilo uses Music + Talk to connect with his fans

How can you best use Spotify’s Anchor feature as a musician?

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

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