Facebook reveals the kinds of content it demotes

If you’ve ever wondered why some of your posts get so little traction, Facebook may have just offered some clues.

In an updated post on the types of content that it demotes, Facebook shared some rules guiding its ranking algorithm. Some are obvious and designed to keep false and malicious content off the platform. But others are less clear and seem ready to trip up even the most experienced music marketer.

What is a “Low-Quality Event’ for example and how much info is too much to ask your fans for?

Below is Facebook’s list with links that explain more.

We’ve bolded six that seem most likely to negatively affect anyone marketing music.

• Ad Farms
• Clickbait Links
• Comments that Are Likely to Be Reported or Hidden
• Engagement Bait
• Links to Suspected Cloaking Domains
• Links to Websites Requesting Unnecessary User Data
• Low Quality Browsing Experiences
• Low Quality Comments
• Low Quality Events
• Low Quality Videos
• Pages Predicted to Be Spam
• Sensationalist Health Content and Commercial Health Posts
• Domains with Limited Original Content
• Fact-Checked Misinformation
• Inauthentic Sharing
• Links to Domains and Pages with High “Click-Gap”
• News Articles Lacking Transparent Authorship
• Posts from Broadly Untrusted News Publishers
• Posts from Pages that Artificially Inflate Their Distribution
• Posts from People Who Hypershare Into Groups
• Unoriginal News Articles
• Content Borderline to the Community Standards
• Content Likely Violating Our Community Standards
• Content Posted by Repeat Violators of Our Policies
• Links to Landing Pages Containing Sexual and/or Shocking Content
• Posts from People Who Likely Have Multiple Accounts
• Posts that Indicate Suspicious Virality
• Unsafe Reporting About Suicide