D.I.Y.

Facebook reveals the kinds of content it demotes

If you’ve ever wondered why some of your posts get so little traction, Facebook may have just offered some clues.

In an updated post on the types of content that it demotes, Facebook shared some rules guiding its ranking algorithm. Some are obvious and designed to keep false and malicious content off the platform. But others are less clear and seem ready to trip up even the most experienced music marketer.

What is a “Low-Quality Event’ for example and how much info is too much to ask your fans for?

Below is Facebook’s list with links that explain more.

We’ve bolded six that seem most likely to negatively affect anyone marketing music.

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