How to use Spotify Blend to increase fan engagement

A collaborative playlist maker’s dream, Spotify Blend allows two people to combine their favorite songs into a collaborative playlist, but can also be a great tool for fan engagement.

Guest post by James Shotwell of Haulix

Spotify Blend can help artists better engage fans while also providing valuable insight into their listening habits.

Spotify‘s latest feature, Blend, is a tool made in playlist heaven. Blend, which allows two people to combine their favorite songs into one shared playlist, uses the same music mixing technology that powers other multi-person playlists like Spotify’s Family Mix and Duo Mix. However, Blend allows any Spotify user, including both free users and paid subscribers, to merge their musical tastes, too.

Users who create a Blend (aka their shared playlist) will receive a short presentation known as the “taste match score” that shows how similar or different their listening preferences are compared to their friends. After the Blend is created for the first time, this taste match score is demonstrated as a percentage and will be accompanied by text that tells users which song brings them together. Blends also feature unique cover art to help users find their playlists more easily.

Blend also presents valuable marketing and data-gathering opportunities for artists. In the latest Music Biz update, host James Shotwell explains how artists can use Spotify’s new feature to raise fan engagement and increase an artist’s understanding of their fans’ listening behaviors. He also shares ideas on how musicians can collaborate with other artists to promote albums, tours, and more.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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