For musicians, TikTok is more important than YouTube – Here’s why
The runaway success of TikTok has been highlighted in a recent report, which reveals that TikTok has overtaken YouTube for user time spent on the app. Guest post by James. Continue reading
Mayk raises $4M to help fans become music makers
Mayk.it has raised $4 million to join the parade of startups based on the premise that fans want to also be music makers. Co-founders Stefan Heinrich Henriquez, former head of. Continue reading
Guide to maximizing music income from songwriting, recording
In this concluding segment of their series on maximizing revenue, Randy Chertkow and Jason Feehan explore how the different variations of the final versions of your recordings can be used. Continue reading
DojaCat chooses OneOf for a greener NFT drop
Doja Cat has launched her first NFT collection via OneOf, the Quincy Jones-backed environmentally-friendly music NFT platform. “I don’t know that much about NFT’s. But what I do know is. Continue reading
Physical music sales actually went up in 2021
In what is perhaps an unexpected twist for many in the music biz, sales of physical music were actually up, in what was otherwise a fairly challenging year for the. Continue reading
Kanye West has obliterated the creative full stop [MARK MULLIGAN]
Like him or not Kanye West has changed how musicians and fans should think about what “releasing” new music means, says Mark Mulligan of MIDiA. By Mark Mulligan of MIDiA. Continue reading
A musician’s guide to creating merch bundles that fans will love
Regardless of where you’re at in the album release/touring cycle, merch bundles can be a great way to get your fans to spend that extra dollar. Here, we look at. Continue reading
How to narrow down your music strategy into manageable steps
Here we explore how to break up an otherwise Sisyphean music marketing strategy into more manageable and actionable steps. Guest post by Sara-Lena of Blackbird Punk Music Strategy is a. Continue reading
How to use Spotify Blend to increase fan engagement
A collaborative playlist maker’s dream, Spotify Blend allows two people to combine their favorite songs into a collaborative playlist, but can also be a great tool for fan engagement. Guest. Continue reading
Why YouTube Music’s most recent figures are actually good news for artists
The recent successes of YouTube – a platform notorious for its puny payouts to artists – may not seem like good news to artists, but there may in fact be. Continue reading
What are marketing drivers and why are they so important?
Marketing drivers are the underlying forces that compel a potential consumer to want to buy or pay for certain products/services. We break down what these are for an artist, and. Continue reading
