TikTok surpasses Facebook downloads, YouTube watch time, even as we’re told that no new social media app can make it.
While many in the tech sector bemoan the dominance of Google, Amazon, Facebook, and Apple as the “big four,” TikTok’s whirlwind successes across every metric suggests new social media up-and-comers. Continue reading
The case FOR still creating albums [Hisham Dahud]
“As a marketer and educator, I often told clients and students, “DON’T PUT OUT ALBUMS,” writes Hisham Dahud.” Now, today as an artist, I have many reasons why they should.”. Continue reading
Guide to SMS text marketing for independent musicians
In addition to social media and email, one of the best ways artists can market their music to fans is via text message! Here, we cover a few tips for. Continue reading
5 top indie music influencers you should be following in 2021
If you’re trying to grow your following as an independent artist, a strong social media presence is a must, and if you can capture the attention of some of indie. Continue reading
10 essential music promotion strategies
When it comes to making your new release a success, these ten promotional strategies are an absolute must for grabbing the attention of listeners and potential fans. Guest post by. Continue reading
Releasing an album in the streaming era
Although promoting an album in advance of its actual release remains an important part of your marketing strategy as an artist, the realities of the streaming economy mean an album. Continue reading
TikTok now has 1 Billion monthly active users
TikTok has announced that it has more than 1 billion active users on the platform every month. That marks a 45% jump in monthly active users since July 2020. By comparison,. Continue reading
Spotify drains battery, overheats iPhones that upgrade to iOS 15
Spotify users are complaining about overheating and rapidly draining batteries. The complaints are coming from Apple iPhone users that have upgraded to iOS 15 and are piling up on Reddit,. Continue reading
Who needs Spotify? Warner Music is making $270M a year from ‘alternative offerings’
Warner Music Group is now earning $270 million per year in addition to revenue from music streaming, sales. publishing and other traditional music income sources. WMG is earning these millions. Continue reading
A musicians guide to Black Friday, Cyber Monday & Holiday Marketing
Black Friday and Cyber Monday will be here before, which means now is the time for bands and artists to start planning their holiday marketing for the coming season! Guest. Continue reading
Use this release formula to get more people listening to your music
How and when artists release music has seen some significant transformations over the past few decades. In this piece we look at the best current formula to use in order. Continue reading
