How make the most from Black Friday music merch sales
Black Friday is right around the corner, so keep reading to learn how to maximize your merchandise sales this year.
The busiest shopping season of the year is nearly here, and we have the tips you need to make this Black Friday your most successful to date!
Black Friday is coming! Are you prepared?
Everywhere you look, anyone and any company with something to sell is either teasing or already promoting holiday sales. The last six weeks of the year are the busiest for shopping, and it’s only right that you stake your claim at all the cash exchanging hands.
But there is a catch. Black Friday 2021 is unlike any before. Between consumer fears regarding the ongoing pandemic, shipping delays causing shortages in virtually every market, and rising demand for a finite amount of raw materials, this year’s shopping gold rush comes with several unique challenges. Anyone trying to adhere to the marketing and product tactics of years past is only going to all sorts of trouble, and you deserve better!
In this Music Biz update, host James Shotwell explains what makes this holiday season unique for fans and artists alike. He also shares a few tips to streamline your sales, expand your short-term inventory, and build stronger relationships with fans.
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James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.