Artist Wrapped has become one of Spotify For Artists most used features [infographic]

Fans love Spotify’s personalized year end round up Wrapped, but according to stats shared by the streamer so do artists.

• Since its inception in 2017, the number of monthly active Spotify for Artists users during the Artist Wrapped time period increased more than sevenfold or 670% between 2017 and 2020.
• Traffic to Spotify for Artists on the day of Artist Wrapped launch increased 933% (more than 10x) between 2017 and 2020.
• Visits to the Artist Wrapped microsite increased 1381% (more than 14x) between 2017 and 2020.
• Shares to social media from the Artist Wrapped microsite have increased by 285% since 2018.

MORE: How to use Spotify Wrapped to amplify a year of hard work and making great music

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.