Music Business

Charlie Davis of TikTok song contest platform Preffy on Music Biz Podcast Episode 500(!!!)

Congratulations to Michael Brandvold and Jay Gilbert whose Music Biz Weekly Podcast just released it’s 500th episode! Hypebot is proud to be a longtime sponsor.

This week’s guest Charlie Davis grew up around the music business, sitting around the table at a Chinese restaurant on Sunday nights listening to the conversations with his grandfather, the legendary Clive Davis.

Charlie founded Preffy which was designed to help artists break songs on TikTok and Instagram using online competitions. Content creators and influencers who use an artists song in content can win cash prizes by getting the most likes on their videos.

Preffy was acquired earlier this year by the Nashville-based Songfluencer, one of the leaders in the influencer marketing space.

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