Power of music metadata with Byta’s Marc Brown

On this episode of How Music Charts, Byta Founder Marc Brown explains how the right music metadata helps artists get discovered, get played, and get paid.

By Rutger Ansley Rosenborg of Chartmetric’s How Music Charts.

Listen to this episode of A Chartmetric Podcast here.

Byta is a music sharing app that lets artists, studios, and managers share, collaborate on, and promote secure music files before uploading them to streaming services. Marc is currently based in Stockholm, Sweden, though he is originally from Canada and spent many years in London working in A&R and artist promotion.

Are Labels Still Attention Aggregators?

As an industry veteran who started at an independent record label, Marc has seen a shift happen in terms of who is aggregating consumer attention in the music industry. In the past it was record labels, but according to Marc, music streaming has increasingly made their ability to aggregate consumer attention less and less relevant.

Certain label identities still exist in a lot of ways … but there’s been a shift in context. It