Music Tech

#MusicNFT News: Timbaland + TIME • Create + The Nations • Young M.A. + Serenade • Alan Walker + Corite • Decentraland’s Music District sold

Beatclub founder and producer Timbaland will be the second artist in residence at TIMEPieces, a Web3 initiative from TIME Magazine.

The paltform’s first music NFT collection will be named TIMEPieces x Timbaland: The Beatclub Collection, 14 artists will be chosen to create videos inspired by and using an original beat supplied by Timbaland and his sample marketplace, Beatclub.

Create + The Nations

 Create Music Group has expanded its global audience with the acquisition of a majority interest in The Nations, the creator of multiple YouTube with an audience of more than 60 million people. The deal also includes the acquisition of the independent record label Lowly., whose artists have benefited from direct access to The Nations’ audience and have generated over 200,000,000 global streams in the last 12 months.

The deal creates a new joint venture company that will be focused on Web 3 Innovation, including NFTs, the metaverse, gaming and more.

Young M.A. ‘Herstory In The Making’ NFTs

Young M.A, has teamed with eco-friendly NFT platform Serenade to release an exclusive NFT capsule focused on milestones from his 6 x platinum career

Representing iconic moments and the spirit of Young M.A’s life, this capsule will be comprised of five exclusive NFT drops, released on Wednesday April 19th , which will give fans the chance to own exclusive artworks associated with Herstory In The Making, paired with personalized digital perks and rewards. 

Alan Walker + Corite

DJ Alan Walker is partnering with Corite – “the fan powered platform bringing fans and artists closer together using Web3 and blockchain technology.”

The project is centered on allowing his fans to become influential stakeholders and co-creators. The Web3 campaign will lead with fan-driven music releases, with details for the multi-phased partnership to be announced in the coming months.

”I have the most amazing fans. Period”, said Alan Walker. ”Although I’m super proud of what we’ve built together, this is only the beginning. This year will be a time of giving back to the community and for us to set the stage for what lies ahead, together. For me, Web3 and Corite represent what we have known to be true all along – the only real power in music comes from the fans.”

SOLD: The Music District in Decentraland

Tokens.com Corp., a publicly-traded Frankfurt company that invests in Web3 crypto assets and businesses and its subsidiary, Metaverse Group, have purchased the Music District in Decentraland, as a joint venture with 13th Floor Ventures, an institutionally-backed investment fund focused on virtual real estate opportunities in the Metaverse.

The Music District is comprised of 34 parcels, equivalent to 91,936 sq ft of flat land in physical terms.

The purchase solidifies Metaverse Group’s as one of the largest landowners in Decentraland. Owning parcels in hugh traffic locations like the Music District allows the company to sell advertising space.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

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  1. As always, the acts on this year’s SXSW schedule are from all over the world. But COVID related health regulations have turned travel plans into morass of visas, delays, expensive airfares, rapid-tests and red tape.

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