Music Tech

Spotify tests NFTs in Artist profiles, surveys users

UPDATE: Spotify is testing allowing artists to promote NFTs within their streaming profile. Select UUsers on the Spotify Android app can find NFTs for sale from The Wombats and Steve Aoki.

“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” Spotify told Music Ally who first discovered the test. During the test, Spotify is only allowing aritsts promote their NFTs and does not facilaite the sale or take a percentage.

Here’s an example:

Spotify is also surveying users about what they think of a broader incorporation of NFTs within the streaming platform, and judging from social media some users are not in favor of the move.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

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