The Weeknd partners with Binance for 1st crypto powered concert tour, $2M World Food Program Donation
The Weekend has partnered with crypto marketplace Binance for his “After Hours Til Dawn” world tour that begins on July 8th. The collaboration is touted as the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.
As part of the deal, Binance will collaborate with HXOUSE, a think-center and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise.
Attendees’ virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.
$2 Million Donation
Binance will donate $2 million to The Weekend’s XO Humanitarian Fund launched earlier this year to support The World Food Program’s lifesaving emergency operations in hunger hotspots around the world.
5% of the commemorative NFT sales will also be donated to the XO Humanitarian Fund.
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Really we are happy For Your Donation Mr Binance
Great Job for the world .