How to grow a TikTok following FAST

Most people enjoy watching TikTok content, but far less like making it. If you relate to that sentiment—this post is for you.

by James Shotwell of Haulix

TikTok changed everything. If you still think of TikTok as “the dancing app,” you should know every time you share that thought, people begin perceiving you as the old man from the mid-2000s Six Flags ads.

More than 60% of Gen-Z uses TikTok for more than an hour each day. Millennials may not use it as heavily, but the more than 40% of them that log on monthly watch, on average, more than 12 hours of content.

If you’re anything like the Haulix team, then two things are true: 

1. You love TikTok. 

Not a day passes without you opening Bytedance’s hit video-sharing app and scrolling for minutes on end in search of the next video that captures your imagination. You probably share the best videos with your friends, and they do the same in return. 

2. You cannot commit to making TikTok content. 

As much as we love consuming TikToks, we shy away from publishing content ourselves. We’ve made dozens of videos on TikTok and TikTok strategy, but our personal channels on the platform are underutilized. 

In this Music Biz update, host James Shotwell issues a 30 days challenge to all musicians and music professionals hoping to adapt to the times and become an active participants on TikTok. With very few rules, James lays out a strategy for growth and community engagement that anyone capable of watching this video can conquer.

James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.