Music Tech

Feed adds 23M Downtown tracks to Adaptr startup music licensing service

B2B music licensing service Feed Media Group has added Downtown Music Services to its Adaptr subscription-based platform that simplifies how startups license music.

Adaptr preclears both publishing and performance rights and manages royalty payments.

The deal makes the more than 23 million songs that Downtown administers available as part of a growing Adaptr catalog that includes Warner Music Group, Beggars Group, Merlin, Songtrust, and others.

Music Drives Startup Growth & Retention

Music can be an important growth and retention driver, particularly for fitness, social, and gaming startups. FMG says that its data shows in-app music helps create 4.5x more time spent, a 70% lift in key metrics, and 2x day 30 retention growth, with users extending their session time with products by up to 630%.

Bryn Boughton

“Downtown is one of the most innovative and forward-thinking music companies in the world,” said Bryn Boughton, Vice President of Music at FMG. “That’s why we’re so excited that the enormous catalog of songs that they administer is now available to startups who want to harness the power of music for their businesses.”

“At Downtown we are constantly keeping our eye on emerging businesses for potential
opportunities for our clients’ songs and Adaptr is an important vehicle for emerging businesses to properly license music for their applications,” said Molly Neuman, Chief Marketing Officer at

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

Share on: