Why every musician needs to make more Short-Form Videos

Facebook, Instagram, and YouTube have given every artist a major reason to make more short-form videos

by James Shotwell of Haulix

Have you noticed how every platform is becoming TikTok lately? 

Instagram? Reels. And old TikToks. 

YouTube? Shorts. And old TikToks. And old Reels. 

Facebook? Repurposed Reels. Twitter? Old Reels, Shorts, and TikToks.

Twitter? All of the above, with the occasional original thought thrown in for fun.

Even Spotify has tested a TikTok-like discovery feature.

The copycat nature of social media may seem strange right now, but it’s happening for a good reason.

TikTok understands the value of individual experiences. Rather than treat people as part of a community based on their connection like most apps, TikTok treats people as unique individuals. No two recommendation feeds are the same, and that approach is turning heads throughout the tech world.

By offering more personalized user experiences, apps are learning more about us. That information is fueling a new era in marketing and advertising, which Music Biz host James Shotwell explains at length in this update. Click below to learn why there has never been a better time—or reason—to start making video content.