How Facebook’s ‘Professional Mode’ is helping musicians

Artists can now attract more fans using Facebook’s new professional mode. Here’s the rundown…

by Bobby Owsinski of Music 3.0

If you weren’t paying close attention, you might have missed it, but Meta (Facebook’s parent company) just rolled out Facebook Professional Mode to all creators. This was tested with select creators in December but the company now feels it’s robust enough to give to everyone.

What Is It?

According to Facebook, “With professional mode, you can use professional tools to build a public following, earn money from various monetization programs, and connect with your audience in more meaningful ways. And you can do it all on the profile you already have on Facebook.”

In a nutshell, what it it means is that with professional mode you now have access to better analytics on your profile page (finally), and now have new ways to monetize your content. Some of these are new programs and some are just being tested. They include

  • US creators may apply to join Reels Play on Facebook, a bonus program that allows you to earn money for the reels you share.
  • The new Stars program is now available to more eligible creators on professional mode, giving you the opportunity to earn money directly from fans. Stars can be sent and received on Facebook Reels, Live Video, and Video on Demand with new formats such as Photo and Text posts coming soon.
  • I’m not so sure this is a good thing, but In-stream ads are launching on an ongoing basis to eligible professional mode creators, allowing you to earn money by enabling ads before, during and/or after longer videos on demand on Facebook. 
  • They’re also testing Ads on Facebook Reels on professional mode with a group of creators across the globe. This ad format integrates seamlessly into your reels by placing ads on reels or in between looping reels, so you can get paid from reels views while entertaining fans.
  • Subscriptions are being introduced and tested on professional mode to allow fans to level-up their support for you and your work, and provide you the opportunity to build deeper connections with your most loyal followers by sharing subscriber-only content.

So basically you can now supercharge your profile page much the same way you could on your artist/business page. If your audience is still on Facebook, this could be beneficial if you get a lot of action of your profile page. For others that want to keep it personal, it won’t be a big deal.

To turn it on, go to your profile page and look for the 3 dots on the top right. Click and then look down the menu for Professional Mode. You’ll be guided from there after you engage it.

Bobby Owsinski is a producer/engineer, author and coach. He has authored 24 books on recording, music, the music business and social media.

Read more:  https://music3point0.com/2022/11/18/facebooks-new-professional-mode-might-be-a-good-thing-for-artists/#ixzz7l4oM7rgm 
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