Ready to reach 1.5B potential fans? Horus launches ‘Step into India’ music marketing

Music marketers and distributors usually offer only “one size fits all” solutions. Upload your music, and they’ll distribute it globally. So a country-specific package from Horus Music caught our eye.

Following the renewal of its partnership with Wynk Music, Horus Music is offering an affordable package designed to jump-start a release in the world’s second most populous country.

Step into India is a combination of playlisting, Digital PR, YouTube ads, and Horus Music’s Digital press one-sheet service, targeted specifically at contacts within the Indian music market.

Already have distribution? While Horus Music is an established global independent music distributor, it can be used specifically for India or even just for Wynk Music.

“There are different levels of pricing depending on the combination of tools the artist would like to use,” Rosa Weiner, Horus Music Digital Marketing Manager, told Hypebot. “They could opt for something as simple as India-targeted playlisting for £100+VAT (about $120 USD + tax)or go for a full approach utilizing all available marketing avenues for around £900+VAT ($1080 US+ tax).”

Artists using the Step into India service can receive:

• Playlist Pitching: For music delivered through their global distribution service, Horus Music India will pitch your music to streaming platforms like JioSaavn, Wynk, Spotify, Amazon, Boomplay, Apple, etc., for placement in their editorial playlists in India.
• Targeted PR: The team will pitch your music to their network of magazines, newspapers, Instagram pages, blogs/websites, radio stations, etc.
• YouTube ad Campaigns: Horus Music India run ad campaigns on YouTube to increase your video views from India.
• Digital Press One Sheet: Written by their expert in-house team, Horus Music India will design a professional document with interactive links and detailed descriptions.
• For further details, contact the Horus Music India team at hello@horusmusic.in.

HYPEBOT TAKEAWAY

Global solutions come with severe limitations, particularly given that how music is consumed and marketed varies so widely from territory to territory.

Horus has taken an important step to move beyond one-size-fits-all music distribution by offering a market-tailored solution. We hope that they and others will begin to offer independent artists and labels a similar introduction to other global markets as well.

Bruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a professor for the Berklee College Of Music.