7 best practices for music promotion on YouTube

Learn how to best utilize YouTube’s marketing opportunities so you can grow your following.

by Pete Callaghan of Promoly

Music is one of the most popular forms of entertainment in the world. People love to listen to music, whether it’s on their phones while they commute, at home while they cook or clean, or while they exercise.

Music is also great for artists and bands to promote their work and get their names out there. It takes work to stand out on YouTube, though.

Many videos are being uploaded and watched daily, so getting people’s attention can take a lot of work. Here are seven ways you can promote your music on YouTube.

Get Your Account Verified

Your Youtube account should be verified. This is because your channel will be given a blue tick, leading to more credibility. You can verify your account by ensuring that your profile has all the information required, including the link to your website or social media accounts. You can also add a contact number for people who want to reach you.

Create Video Snippets or Clips

It’s not enough to just post your entire song on YouTube. You need to create clips or snippets of your work so people can listen to different parts of it without having to sit through an entire track.

You can do this by cutting out sections from the middle or end of songs and posting those sections as separate videos or creating “remixes” that combine different parts of different songs into one new piece of music.

Maximize Youtube Ads

If you want more people coming to your channel, use ads on your videos. This is a great way to attract new viewers. The only thing you need to be careful about is doing it sparingly. Ensure that your ads are relevant and exciting, or else they will fail to work well.

Make Interesting Thumbnails

It is important that you have an eye-catching thumbnail image along with a compelling title so that potential viewers can easily see what is being advertised before clicking on it and watching the video itself.

Collaborate with Other Artists 

It is always a good idea to collaborate with other artists. This will help you expand your audience and help you build relationships with other people in the music industry. It can also be a lot of fun!

Promote Your Youtube on Other Social Media Platforms

Promote your Youtube on other social media platforms. This will help you attract even more viewers and encourage them to subscribe to your channel. You can also use other social media platforms to promote each other’s content, leading to more views and fans for both of you.

Connect With Your Audience

Connecting with your audience is a great way to increase your popularity. You can ask for feedback on your videos, interact with viewers in the comments section, and answer questions that people might have about your music. This will help you build a relationship with your fans and encourage them to be more involved with what you are doing.


Promoting your music on YouTube can be a great way to get your name out there and build a following. It’s not easy, though many other artists are trying to do the same thing you are. But if you use these tips for promoting your music on YouTube, you should see some results soon!

Take your label to the next level with Promoly. Our digital audio advertising platform is designed for labels and artists to connect with fans and grow their fanbase. We help label book shows, merchandise sales, brand deals, music videos, and more. Sign up today!

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