Music Marketing

Where have all the fans gone? A visual breakdown of Music Consumption

Never has music consumption been so divided across literally dozens of services. So to have any chance of success, musicians and the companies helping them need to understand how and where music is consumed and how that is changing.

This new infographic by Athul Alexander via the Visual Capitalist looks at global music consumption based on data from a 2022 survey of over 44,000 people from 22 countries by IFPI.

Unsurprisingly, paid subscription services like Apple Music and Spotify are the most preferred option for listeners, but they account for only 24% of music consumption.

Add in ad-supported tiers, and you are still at just 32% or less than one third.

Bruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a professor for the Berklee College Of Music.

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  1. When they start saying again, “Ladies and Gentlemen” at online work, then I will return, but not until then! Florida is a common eb-60 sense conservative state where most people have brains!

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  2. That’s for sure. I’m very tired of music marketing now, because you constantly need to buy something, pay for subscriptions. You can no longer just listen to the music you like. Therefore, I’m especially glad that there are free services for finding and listening to music, such as Tubidy. I can definitely recommend it to you, because I don’t like paid subscriptions, but here I can find any music from YouTube and quickly download it to my phone..

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