What should I post? The Musician’s Social Media Pyramid can help

What should I post on social media and how often should I post are two of the most frequent questions that Hypebot readers and my students at Berklee ask.

So when Cassie Petrey, the CEO & co-founder of celebrity social media and artist management firm Crowd Surf gave a shout-out to Ariel Hyatt’s classic “The Musicians Social Media Food Pyramid” on this week’s Music Biz Weekly podcast, I knew that the post had to be this week’s Hypebot Flashback Friday.

Originally posted way back in 2010 on Hypebot’s sister blog MusicThinkTank, the lessons here are still very valid today.

The Musician’s Social Media Food Pyramid

It happens to me all of the time when I teach artists social media.The face goes blank, the frustration begins to settle in and then the artist says it:

“I just don’t have anything interesting to say.”


I’m shocked by this every time.  You are an artist; you do things we mere mortals are totally enamored by: you PLAY MUSIC, you write songs, you perform them in public!


Bruce Houghton is Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.

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