How to use Spotify pre-saves to boost a new release

This week’s Hypebot Flashback Friday post focuses on Spotify pre-saves, and we’ve added an important update. With 120,000 tracks uploaded to music streamers daily and music discovery increasingly driven by algorithms, launching an aggressive campaign’s more important than ever.

By Christine Elise Occhino of Soundfly’s Flypaper

In the new digital music market, pre-save (formerly known as “pre-sale,” before, you know, streaming took over everything) is a great way to let your fans hear your music “first.”

Now that more than 75% of music industry revenues come from streaming versus just 12% from digital downloads, according to the RIAA, Spotify’s pre-save function is something you need to take advantage of right (freaking) now!


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