Music Business

Songwriters are using AI Generated voices for song pitches

Some may see it as cheating while others find it genius, however no matter what you think AI will not be stopped by creating new strides for music professionals.

by Bobby Owsinski of Music 3.0

Professional songwriting has come a long way from the days where a piano or guitar and vocal would be enough to sell a song. As time when on, songwriter demos because just as sophisticated as a finished record in order to get the idea of the song across to the artist. Still, some artists, producers or managers need to hear more to imaging how they’ll sound on a song, and this is where Ai-generated soundalikes come in.

In order for an artist to understand exactly what they’d sound like doing a song, some songwriters are now using Ai voice generation to better tailor the song pitch. While the ethics of this might be in question to some, there hasn’t been much pushback for the idea so far, since the Ai-generated soundalike isn’t released commercially.

It’s Been Done Before, But Differently

The idea of tailoring the vocal sound to an artist isn’t a new one, as songwriters have been hiring vocalists that sound like a particular artist for quite some time. This might cost anywhere from $200 to $500, but using a generative Ai will cost considerably less when based on a monthly subscription fee.

Plus there are a lot of soundalike Ai’s to choose from as well. Among the most well-known include CoversAiEleven LabsSolaria, and Uberduck, but there are dozens more with more seemingly popping up every day.

It’s been noted that some singers voices are easier for an Ai to map than others. This is because they may be heavily auto-tuned in the final production, which gives them more of a machine-like quality. Pitch correction is getting better all the time, but using it is an audio engineering art, although some producers would rather not spend the time and use the “Auto” setting instead. The unintended consequences is that might make that particular voice easier for an Ai to map, although it potentially bodes well for a songwriter when it comes to pitches.

While a few months ago this idea might have been considered outrageous by many, now it’s become accepted enough that even publishers are considering doing it to help with song pitches.

Let’s face it, if the artist’s are okay with the concept, then it looks like Ai-generated soundalikes might be the way of the future for songwriters.

Bobby Owsinski is a producer/engineer, author, blogger, podcaster, and coach. He has authored 24 books on recording, music, the music business and social media.

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