SXSW panel ‘Who Gives A Sh!t About Marketing Live Music’

Voting for the SXSW PANELPICKER has ended for our “Who Gives A Sh!t About Marketing Live Music” panel, and we hope to see you at SXSW.

Everyone talks about how to market artists and their music, but not enough attention is given to where most artists make 80% of their revenue: live shows.

So building on the success of last year’s “Who Gives A Sh!t About Indie Music” SXSW panel, four experienced live music marketers are coming together to discuss the latest tools, tricks, and actionable trends in audience building and live music marketing.

Vote now @ https://panelpicker.sxsw.com/vote/140538

“Who Gives A Sh!t About Marketing Live Music” panelists:

• Fabrice Sergent, Managing Partner, Bandsintown
• Jamie Loeb, Senior Vice President of Marketing, Nederlander Concerts
• Brian Bauer, President, Bauer Entertainment Marketing
• Alix Rosenberg, Music Media Publishers Lead North America, TikTok

Highlights will include:

1. A critical assessment of the latest tools and what’s working and not working in live music marketing.
2. The value of superfans: How to find them, stay connected, and turn them into lasting revenue streams.
3. Live music analytics: Learn which sources to trust and how to make the most of them.

Bruce Houghton