How musicians make the most of Spotify Wrapped: Marielle Kraft & more

With less than a week left for artists to get their accounts ready for Spotify Wrapped 2023, this week’s Hypebot Flashback Friday resurfaces a post on how indie singer-songwriter Marielle Kraft used Wrapped last year, along with other tips to make the most of this musical cultural moment.

How musicians can make the most of Spotify Wrapped, including a lesson from Marielle Kraft

Spotify Wrapped 2022 has launched with personalized year-end reviews sent to 456 million Spotify users and hundreds of thousands of artists. Here are some tips on how to make the most of this cultural phenomenon.

Independent singer-songwriter Marielle Kraft created a particularly ingenious campaign around her 2022 Spotify Wrapped.

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MORE: Just 8 days left to get ready for Spotify Wrapped: A Musician’s Guide

Bruce Houghton