It’s still not too late for Artists to get ready for Spotify Wrapped 2023

Wrapped is a shared cultural moment that offers a unique opportunity for artists to reconnect and celebrate with fans. Spotify has created a checklist that outlines how to make the most of Wrapped.

While you’ve missed the November 15 deadline to upload a 30-second video to be sent to an artist’s top fans as part of their Spotify Wrapped 2023, it’s not too late to update the rest of your Profile to get ready for Wrapped.,

If you have changes after November 15 to the last three on the list – merch, tour dates, and artist profile – you should still make them so fans checking out your Artist pages have the most up-to-date information.

4 3 Steps To Take TODAY TO Get Ready For Spotify Wrapped 2023

  • Upload a 30-second video by November 15 to be featured in an artist’s top fans’ 2023 Wrapped experience on Spotify. Speak directly to the fans who made you one of their top artists this year – right as they’re opening Wrapped. In less than 30 seconds, let them know what their support meant to you in 2023. You can share a story about a standout moment, tease what you’re working on next, or just thank them for a great year.
  • Update merch and offer top fans a discount. Last year, Wrapped Week was the top week for merch sales on Spotify.
  • Update and highlight tour dates.
  • Update the artist profile and check all your outgoing social links.

Find Spotify’s 2023 Wrapped Guide here.

MORE: How musicians can make the most of Spotify Wrapped, including a lesson from Marielle Kraft

Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.

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