Is UMG’s battle with TikTok an opportunity for independent musicians?

Universal Music Group is responsible for more than 30% of global music consumption by more than one metric. With all of that music at least temporarily coming off TikTok, does that present an opportunity for independent music to help full the void?

While it’s impossible to predict the whims of TikTok creators and fans, it’s hard to imagine that it does not.

With that in mind, this week’s Hypebot Flashback Friday resurfaces two popular posts about marketing music on TikTok.

TikTok Music Promotion 101

To be successful on TikTok, you have to understand TikTok. This quick guide will tell you all you need to know to get your music viral.

by Randi Zimmerman of Symphonic Blog

It’s undeniable that TikTok has given many up and coming artists a chance at major exposure with its algorithm. As long as your music is on TikTok for you (and other creators) to use, you have the chance to promote yourself through challenges, trends and so much more. If you’re ready to promote your music on TikTok, here’s everything you need to know.


TikTok adds Artist Accounts and a free music marketing toolkit

TikTok has added Artist Accounts that include a free toolbox designed to help musicians succeed on the platform and build a fanbase.

Available to any artist or musician that has released music, TikTok describes the Artist Account as a “shop window for fans to learn more about your music, creative process and to discover the latest releases.”


Bruce Houghton

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