What Are Music Marketing Drivers and Why Do You Need Them?

Selling music is about telling a story that makes the recipent want to take action – to listen, to share and perhaps to purchase. Good marketing drivers help tell that story and just as importantly help it to stand out.

by Randi Zimmerman of Symphonic Blog

The underlying forces that compel you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to be shared with DSP’s like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out. In this episode of Music Industry Biz 101, we break it down for you. Check it out below.

Music Industry Biz 101: What Are Marketing Drivers and Why Do I Need Them?

Here’s the rundown…

What you’ll learn:

  • How marketing drivers help your release stand out
  • How they catch the attention of tastemakers
  • Examples of what to include
  • How to submit them in the SMS

…and so much more!

Check out the video below.

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