TikTok SEO: How to make yourself easier to find on TikTok

Under fire in Washington, DC, TikTok may be down, but with a billion monthly users, it’s far from out. For those looking to increase their chances of capturing a target audience (AKA more fans), here’s a guide to TikTok search engine optimization (SEO).

by Janelle Borg from Amplify You

With more than one billion active users per month, TikTok has undoubtedly become THE go-to social media platform. What many people don’t know, however, is that TikTok has quickly become a bonafide search engine, with 10 percent of Gen Zers worldwide relying more on TikTok than Google for their search queries. So how can artists and musicians like you leverage TikTok’s search capabilities? This is where TikTok SEO comes in.

What is TikTok SEO?

TikTok SEO (search engine optimisation) is a way to take your content to the next level, so you increase the chances of your target audience seeing it. By treating TikTok like a search engine, you increase your chances that your content will appear on TikTok’s For You Page, TikTok search and also Google. TikTok’s algorithm shows users more of what they like, so having your content categorised properly ensures you’re well on your way to TikTok success.

For instance, if a user likes rap music, the TikTok algorithm automatically recommends similar videos on their For You Page. This recommendation system is exactly why having your content well-categorised is important. So how can you optimise your TikTok SEO?

5 ways to nail your TikTok SEO strategy

Conduct TikTok SEO keyword research

First off, it’s important to do your research before you create a video or write a caption. You can start by doing a quick search on TikTok to see what’s trending and what other musicians are doing. See what hashtags they’re using, what topics they’re mentioning, and what type of content they’re posting. You can also use TikTok‘s own SEO tool, Keyword Insights. By using this tool, you can see what’s trending, find relevant keywords, and track the popularity of certain keywords.

Add keywords to your content

Keywords should be a crucial part of any SEO strategy, including your TikTok SEO strategy. In addition to strategically placing them in your captions, include them in your hashtags and on-screen text. On-screen text or captions not only help with accessibility, but also give the TikTok algorithm a clearer idea of what your video is about. And if you’re filming and posting a talking video, make sure you include these keywords in your script.

So, what’s the catch? All of this has to be engaging. Adding keywords with no purpose can do more harm than good. Therefore, make sure you place your keywords in a way that makes sense, so that your video still contains a narrative that captures the audience’s attention.

Use Creator Search Insights

Creator Search Insights is an in-app tool that enables you to see what keywords are currently trending. It’s safe to say that this is a really handy TikTok SEO tool, as it can help you create content that revolves around the trending keywords.

Simply type “creator search insights” in your TikTok search bar. Creator Search Insights then shows you trending topics that can be sorted by category (e.g. fashion, gaming, etc.) or “for you” (related to the content you create). In addition, you can also search for “content gap” topics, which are topics or categories that are in demand, but aren’t featured in a lot of videos.

Creator Search Insights is a clear indication that the TikTok team is focusing on the platform’s search capabilities and honing in on that. You make the most of it by leveraging Creator Search Insights, and creating content that’s relevant to people’s search queries.